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  • Because Family Deserves The Best

  • Inspired by Dogs and Their Love for Us

  • Natural Dog Food

OUR STORY

"Man's best friend", they say.

At Wag & Love, we'd like to make an amendment: Dogs aren't just our friends, they're family!"

And we're inspired by one such special family member, our adorable pug, Puchki. For all the love our dogs shower upon us, the best we can do is ensure great health and nourishment for them. That‘s why our range of holistic dog food is the perfect blend of Nature‘s goodness, Nutrition & Love.

IMAGINED IN INDIA, MADE IN EUROPE

Bone appétit! Know More
Our Founder and Chief Inspiration Officer

  • Why ?

    Quality

    Recipes brought to life in a state-of-the-art, GMP+ & IFS certified facility in Europe.

    Nature

    Each bag is packed with fresh & pure natural ingredients!

    Nutrition

    All W&L products exceed AAFCO (USA) & FEDIAF (EU) gold standards on canine nutrition.

    Love

    At W&L, we‘re a family-run venture inspir ed by the love for dogs.

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  • What makes so fresh and natural ?

    Naturally Hypoallergenic Single Source Meat

    No Grains, Corn, Gluten, Soy, Beef or Pork

    Goodness of fresh Meat, fruits & Veggies

    "Mini-Packs" for max freshness & Shelf Life

    metal coated packs preserve flavour & palatability.

    nitrogen-flushed packs to preserve nutrients.

    herbs & natural antioxidants.

    no artificial colours, preservatives, flavours. gmo free.

    Read More

  • Why is is Superfood ?

    Read More

Why ?

Quality

Recipes brought to life in a state-of-the-art, GMP+ & IFS certified facility in Europe.

Nature

Each bag is packed with fresh & pure natural ingredients!

Nutrition

All W&L products exceed AAFCO (USA) & FEDIAF (EU) gold standards on canine nutrition.

Love

At W&L, we‘re a family-run venture inspir ed by the love for dogs.

What makes so fresh and natural ?

Naturally Hypoallergenic Single Source Meat

No Grains, Corn, Gluten, Soy, Beef or Pork

Goodness of fresh Meat, fruits & Veggies

"Mini-Packs" for max freshness & Shelf Life

metal coated packs preserve flavour & palatability.

nitrogen-flushed packs to preserve nutrients.

herbs & natural antioxidants.

no artificial colours, preservatives, flavours. gmo free.

Why is is Superfood ?

INGREDIENTS

W&L's holistic recipes are inspired from mother nature.

"FRESH MEAT FIRST", always!

~ Fresh chicken or salmon meat as the 1st ingredient
~ Boneless, human grade chicken meat
~ Fresh meat processed within 48 hours

"GRAIN FREE" products rich in animal ingredients.

~ High levels of Chicken or Salmon (up to 55%)
~ Nutrient rich carbs sources; Potato, Sweet potatoes & Peas
~ Natural goodness of fruits, vegetables & herbs

Our Products

Testimonials

We got Sugar home when she was just one month old but soon she developed an aversion to her dog food. My friend sent me Wag and Love for Sugar as a welcome gesture. The moment I poured Wag & Love, Sugar would start dancing with joy around me. I wish I had recorded her food dance :) Knowing the Wag & Love family personally, and how much thought, research & hard work has gone into this product, I can vouch for it with all my heart.

— Shubhra & Sugar

My little brat loves this stuff! I switched from a competitor to this a few months ago and haven't looked back. The transition was smooth. She is more active, happy, and excited about her food than ever! The different exciting flavours do the trick too. I love the packaging. If you order a big bag, the food is packed in small sachets ensuring the food remains fresh & nutritious.

— Pooja & Juno

I recently heard about Wag and Love and immediately was drawn to their love for dogs, family first attitude and charity work as well as their recipes, packaging, ingredients.. all this made me feel they really cared! Simbi loves the food and I particularly love their ingredients: fresh salmon, fruits, vegetables, herbs - everything I would love to feed to Simbi but is a hassle preparing at home.

— Isha & Simbi